By GreenCompany | March 17, 2010
Coming to more than 65 countries is the Avon Hello Green Tomorrow initiative. This global movement powered by women to help nurture nature is built upon the coordinated strength of some 6.2 million Avon sales agents.
Avon kicked off the Hello Green Tomorrow campaign with a $1 million contribution to The Nature Conservancy. At $1 per tree, the aim is to replant 1 million trees in the beleaguered South American Atlantic Rainforest. Via continued global fundraising by Avon agents, the hope is to further restore this vital ecosystem. 1 million trees will help replant and restore almost 2,500 total acres.
The trees that are replanted during the Hello Green Tomorrow initiative will not only help support the Atlantic Rainforest, they also support the United Nations Billion Tree Campaign.
According to Avon CEO and Chairman Andrea Jung, “At Avon, we know the power of individual action, and the capacity for our company and for individuals to be a force for good, even through simple acts.”
This is not the first combined effort for good by Avon either. Avon in the past has had its sales force combine efforts to help combat breast cancer and domestic violence. While the new Hello Green Tomorrow will be Avon’s first concerted environmental push, they have already begun greening their business operations.
With a 2009 ranking of #25 out of the 500 largest companies as ranked in a green list by Newsweek Magazine, it’s evident that Avon was thinking green long before this new announcement.
For more information about Hello Green Tomorrow please visit www.avon.ca.
Category: Green Companies, Green News
Tags: avon, billion tree campaign, business, ecosystem, green, hello green tomorrow, nature conservancy, newsweek, rainforest, replant, south america, united nations No Comments »