By GreenCompany | March 3, 2010
Green Company Canada had the great pleasure of conversing with Nana Korolev of Nana Essence. We asked Nana Korolev to tell us more about herself, her company and the Nana Essence product line. Those looking for environmentally friendly beauty products will want to read on.
I was a competitive swimmer in Russia and I soon realized the damage the chemicals used in pools could do: dry brittle hair and split ends everywhere. While traveling from city to city to compete, I began collecting local folk recipes for the treatment and revitalization of damaged hair. Through constant washing and testing on my own hair, I was able to select the three most effective organic ingredients that now form the core of Nana Essence products: the extracts of nettle white oak and birch.
Following my emigration to Canada and the birth of my second child, I started to lose my hair and remembered the remedy I had created for my pool-damaged locks. Reasoning that commercial shampoos and the environment had given everyone some degree of hair damage, I worked with an independent lab to bring my hair products, which the company, I named Nana Essence, to market in 2004. Since then, thousands of people have experienced fuller, softer, shinier and healthier hair.
The products are Certified by The EcoLogo Program. The personal care products have been certified to EcoLogo’s stringent standards. This means the products:
- Minimize Eye & Skin irritations;
- Readily biodegrade;
- Reduce phosphate pollution that can choke our water systems;
- Are not tested on animals; and
- Reduce waste by using recyclable packaging.
To find more information about Nana Essence see – www.nanaessence.com